Whose side are you on, anyway? What’s in a name?

 

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The Cuyahoga River, flowing into Lake Erie, divides Cleveland into East and West sides. Photo credit: Kenneth Sponsler/Shutterstock

Does your town take sides? Take names?

Growing up in the Cleveland, Ohio, area of the U.S., the first question asked of a new acquaintance was: “What side of the city are you from—East Side or West Side?” Once that was settled (if you were still talking) and you exchanged surnames, then came the second question: “What kind of name is that?”

There’s a lot to the East Side/West Side rivalry this article delves into if you’re interested. But today I’m talking—and taking—names. What’s in a name? If you’re a Rust Belt native, a lot.

My husband, not a Rust Belt native, thinks the name question is gauche (okay, he doesn’t say gauche, but that’s what he means: tacky, uncouth, even rude.) I wouldn’t ask the question of my neighbors in the Maryland town where we now live, a town that was established in the 1600s. Here, talk of family names and countries of origin quickly gets really old—literally. (Of course, there are many exceptions—newer immigrants and many “come here’s,” like me, from other American places.) Still, for many longstanding Maryland natives, the Old Country—with its telling surnames—is a distant memory. They are Marylanders, plain and simple.

Being from the Rust Belt is a little more complicated. On a recent trip back to the Belt—the Pittsburgh, Pennsylvania, area to be specific—I made it my mission to have pizza. (Maryland is known for blue crab, not pizza, for good reason.) It’s true, Beaver, Pennsylvania, doesn’t have a particularly Italian ring, but it has a lot of Italians—who, thankfully, know their pizza. The next town over still had their banners flying for a Serbian food festival. The local grocery store featured homemade pierogies from a purveyor in town. Okay, we’ve established that the way to my head is through my stomach. But, really, the Old Country feels a little less distant in the Rust Belt.

On that trip back to the Belt, I visited with cousins and an aunt, and we talked about old times. We looked at black and white family photos shot in the 40s and 50s. “Looks like the Old Country,” said my husband of photos of barely-clad kids splashing in a tin tub in their Cleveland yard. We also talked about names: Polish names in my family’s Buffalo, New York, area towns; Italian names in a cousin’s new Pittsburgh, Pennsylvania, area town; a lot of German names in my Ohio hometown.

Me? I am the granddaughter of a Rossenbach and a Heineman. Next year, my most famous (or infamous, depending on how you like your wine) German-extracted relations, will celebrate 130 years of Heineman’s: Ohio’s oldest family owned and operated winery. The Old Country making it big in the New Country!

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My paternal grandmother, born Martina Heineman, at left. My dad, the pouty boy, at top right.

Whether examined through the lens of food and drink or neighborhood or family name, we are—to a large extent—who we came from. And who you are matters a lot to me, a writer, curious to a fault.

So, I’m not apologizing before asking you, “What kind of name is that?”

What our hometown’s brand says about us and a re-post from Belt Magazine

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Cuyahoga River on fire, 1969. (Image courtesy of imgarcade.com.)

If there’s a city that is the butt of more jokes than Cleveland, I don’t know it. From burning waters (yep, that really happened–a long time ago) to crash-and-burn sports teams, my native city could use a re-brand. Or, so say the branders.

In this digital age, when we worry about our personal brand–imagine our grandparents pausing to consider what message they were sending with a profile pic?!–cities and states are also fighting to be presented in the best light.

Branding is such a big deal that Ohio’s Governor Kasich proclaimed that “Rust Belt” sends the wrong message; he likes “Tech Belt” for Ohio. So far that moniker hasn’t stuck.

My native place is rusty; its past is a bit sullied. Cleveland’s the opposite of slick: a brander’s nightmare. But we’ve been through the wringer (time and again) and come out tougher. Remember the “Cleveland: You Gotta Be Tough” t-shirts? The fact that native Clevelanders can wear defeat as a badge of pride, and laugh off the past while striving for a shinier future–that’s what makes me proud of my hometown.

Would you re-brand your hometown? Give it a catchy slogan? What would it be?

From “The Mistake On The Lake” To “Defend Together”: The Long (And Amusing) History Of Trying To Rebrand Cleveland — Belt Magazine | Dispatches From The Rust Belt

As the Cleveland Indians prepare for a postseason run as defending American League champions, fans are showing their support by purchasing T-shirts emblazoned with the slogan “Defend Together.”

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Who needs branding when you’ve got this guy? (Image from Beltmag.com.)

That Hometown Sound

WMMS_logo.svgThe soundtrack to my adolescence and young adulthood in Northeast Ohio was unusual. While my peers were listening to Depeche Mode on the radio or catching a live show at the Grog Shop, I was in the ballet studio. While my high school classmates listened to the CHS band before Friday night football, I was in the ballet studio. Dancing to Miss Jackson (nasty or not) in the Burger King parking lot? Me? Not unless that parking lot had ballet barres and wrap-around mirrors.

You get the picture. Instead of memorizing every word to Sir Mix-A-Lot’s classic, “Baby Got Back,” I was enduring mandatory games of Name that Tune in the ballet studio. As in: pianist on the baby grand in the corner plays a few bars of classical music and we bun-heads guess the composer and piece. (Tip: Tchaikovsky is always a safe bet when betting on ballet music.)

My personal soundtrack during my formative years–and by extension my entire budding identity–felt terribly inaccurate. On my pathetic playlist: a little Whitney, some Tears for Fears, my parents’ Herb Alpert and Brothers Four records, and a smattering of Russian ballet compositions I couldn’t name.

Forgivable if I lived just anywhere. But I lived outside Cleveland, Ohio, rock ‘n’ roll capital. (Just go with me on that.)

My soundtrack’s saving grace: Cleveland’s rock station, WMMS. Really, I knew I wasn’t cool enough to blare that kind of music, while driving my parent’s Chevy Cavalier through the snow to and from classes and rehearsals, pink tights on, hair in a tight bun. Never could I have sported a t-shirt with the rock station’s mascot, the Buzzard, with the necessary cool-girl aplomb. -6f153e909dd14774

But I would listen to these rockin’ sounds of my city, and that tagline that gets me jazzed even today. Please enjoy this blast from Cleveland radio past:

What is your hometown’s sound? Let’s talk!

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RUST BELT BOY & holy pierogi

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Cleveland and Pittsburgh have always enjoyed something like a sibling rivalry. Unlike the relationship between Cleveland and Akron, or Cleveland and Chicago, Cleveland and the ’Burgh are too close in size for one to take the other under its wing like a little sister city, or to aspire to big-brother city coolness. So, rivalry it is—or always seemed to be, to this Northeastern Ohio native.

Later this summer, I will travel through (or around) both cities on my way to visit my dad in Port Clinton, Ohio—home of the annual Perch, Peach, Pierogi and Polka Festival. Along my way on the Pennsylvania and Ohio turnpikes, I will cross a lot of pierogi territory.

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